Logorama!

Logorama from Marc Altshuler - Human Music on Vimeo.

See the Oscar winning short animated film: Logorama. The whole film is available through Vimeo.com. The description below comes from our good friends of Wikipedia.

Logorama is a 17-minute animated film written and directed by H5/ François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit. The film depicts events in a stylized Los Angeles, and is told entirely through the use of more than 2,500 contemporary and historical logos and mascots. The film won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards.

Logorama explores the extent to which logos are embedded in our daily existence. Said members of H5, "Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (including an earthquake and a tidal wave of oil). Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph."

Must See! The Latest Heineken Marketing

My friend Apostolis, Greek marketing and development action hero, is always good in finding the really cool stuff. Now he brought us something on his Facebook page that made my blood run faster through my vains: a super great guerilla marketing campaign of Heineken. I've always been a fan of the Dutch beer brewer's advertising and marketing campaigns anyway, but this one is really great.

Thanks Apostolis. Thanks Heineken. Enjoy!

The Break Up

Advertising

The subject is spinning out of control! There's clearly nothing left of advertising as it was. Does 'Advertiser' still cover the load? It used to be so easy with radio, tv or newspaper to chose from. But now. It's quite amazing all the LinkedIn discussions I find about social media, or researches including traditional advertising (which "doesn't exist" anymore) I am looking at. 'Mobile'! That's the keyword. And 'Social'! Another one. And nobody has a good solid clue what to do.


Everybody knows what not to do though
What about the advertisers? What do they do? Some of them might remember the internet hubble bubble. That should say it all. Try. Try what you can. This time, just as then: don't be afraid of the new. If you don't try, you'll never get to the point that it'll clear up.

Everybody is experimenting
The consumers, the internet users, believe me: the marketers too, so you have no choice than to experiment with them. It'll make it clear what will do the trick. One to one, or social, marketing is proving its worth that much is clear. It's just a matter of finding the best 'how' and 'which'. In any case it is in some advertisers advantage that there's a crisis. The advertisers, who are cutting their marketing budgets now, can let the consumer experiment and step back and watch the whole thing until they feel financially more secure. It's a risk they might be willing to take. Cos them damn consumers don't know what loyalty is anymore anyway, so they might very well lose them anyhow.

But don't panick
There're still ways to get your message across. Even more ways and better ways for sure. Identify yourself. Show your commitment to society and green and responsible corporate dedication and all that. There's a large and ready group of consumers who are waiting to embrace you for that. Because it is quite clear by now: it is necessary to work socially responsible. And as the whole world is going 'social', why would you not make the best use of it? Meanwhile you'll be doing some good too. How rewarding!