Such A Night

Dr. John aka The Night Tripper aka Mac Rebennack

So this is Dr. John. My all time musical hero. The good doctor's real name is Malcolm John "Mac" Rebennack, Jr. (born November 21, 1940). He has played with practically anyone who has put a stamp on modern day music and jazz.

New Orleans

Dr. John is a cool fellow. Born and raised in New Orleans he got to be involved with all the old musical masters of that city. When the city started changing its attitude towards the countless music joints and started closing them down, Dr. John was forced to leave the city. He has never ignored his roots though, through music and otherwise.

Hurricane Katrina 

When hurricane Katrina hit New Orleans on August 25, 2005 and the American government failed to help the city and its people, the doctor got mad. "Nothing was did," he growled. And, only three months after the hurricane he recorded the EP 'Sippiana Hericane' while releasing the full album 'City That Care Forgot' in 2008, hooking up with old time friends like Eric Clapton, Willie Nelson and others.

Grammy Award

For the album, Dr. John won the 2009 Grammy Award for Best Contemporary Blues Album. The press release of the recording label 429 Records, tells us that: “'City That Care Forgot'” is a bold musical statement and a cry for justice and humanity from an artist who is inseparable from the vibrant and colorful culture of the Crescent City. Says Mac in the Times-Picayune newspaper: “This is only the second time I made a record solely for the people of New Orleans. If it helps anybody down there to get any of their piss-offedness out, if it helps anybody down there in any way—good. This is a record I just could not not do. I couldn’t have lived with myself if I didn’t make this record.”  

The Break Up

Advertising

The subject is spinning out of control! There's clearly nothing left of advertising as it was. Does 'Advertiser' still cover the load? It used to be so easy with radio, tv or newspaper to chose from. But now. It's quite amazing all the LinkedIn discussions I find about social media, or researches including traditional advertising (which "doesn't exist" anymore) I am looking at. 'Mobile'! That's the keyword. And 'Social'! Another one. And nobody has a good solid clue what to do.


Everybody knows what not to do though
What about the advertisers? What do they do? Some of them might remember the internet hubble bubble. That should say it all. Try. Try what you can. This time, just as then: don't be afraid of the new. If you don't try, you'll never get to the point that it'll clear up.

Everybody is experimenting
The consumers, the internet users, believe me: the marketers too, so you have no choice than to experiment with them. It'll make it clear what will do the trick. One to one, or social, marketing is proving its worth that much is clear. It's just a matter of finding the best 'how' and 'which'. In any case it is in some advertisers advantage that there's a crisis. The advertisers, who are cutting their marketing budgets now, can let the consumer experiment and step back and watch the whole thing until they feel financially more secure. It's a risk they might be willing to take. Cos them damn consumers don't know what loyalty is anymore anyway, so they might very well lose them anyhow.

But don't panick
There're still ways to get your message across. Even more ways and better ways for sure. Identify yourself. Show your commitment to society and green and responsible corporate dedication and all that. There's a large and ready group of consumers who are waiting to embrace you for that. Because it is quite clear by now: it is necessary to work socially responsible. And as the whole world is going 'social', why would you not make the best use of it? Meanwhile you'll be doing some good too. How rewarding!