Advertising
The subject is spinning out of control! There's clearly nothing left of advertising as it was. Does 'Advertiser' still cover the load? It used to be so easy with radio, tv or newspaper to chose from. But now. It's quite amazing all the LinkedIn discussions I find about social media, or researches including traditional advertising (which "doesn't exist" anymore) I am looking at. 'Mobile'! That's the keyword. And 'Social'! Another one. And nobody has a good solid clue what to do.
Everybody knows what not to do though
What about the advertisers? What do they do? Some of them might remember the internet hubble bubble. That should say it all. Try. Try what you can. This time, just as then: don't be afraid of the new. If you don't try, you'll never get to the point that it'll clear up.
Everybody is experimenting
The consumers, the internet users, believe me: the marketers too, so you have no choice than to experiment with them. It'll make it clear what will do the trick. One to one, or social, marketing is proving its worth that much is clear. It's just a matter of finding the best 'how' and 'which'. In any case it is in some advertisers advantage that there's a crisis. The advertisers, who are cutting their marketing budgets now, can let the consumer experiment and step back and watch the whole thing until they feel financially more secure. It's a risk they might be willing to take. Cos them damn consumers don't know what loyalty is anymore anyway, so they might very well lose them anyhow.
But don't panick
There're still ways to get your message across. Even more ways and better ways for sure. Identify yourself. Show your commitment to society and green and responsible corporate dedication and all that. There's a large and ready group of consumers who are waiting to embrace you for that. Because it is quite clear by now: it is necessary to work socially responsible. And as the whole world is going 'social', why would you not make the best use of it? Meanwhile you'll be doing some good too. How rewarding!
The subject is spinning out of control! There's clearly nothing left of advertising as it was. Does 'Advertiser' still cover the load? It used to be so easy with radio, tv or newspaper to chose from. But now. It's quite amazing all the LinkedIn discussions I find about social media, or researches including traditional advertising (which "doesn't exist" anymore) I am looking at. 'Mobile'! That's the keyword. And 'Social'! Another one. And nobody has a good solid clue what to do.
Everybody knows what not to do though
What about the advertisers? What do they do? Some of them might remember the internet hubble bubble. That should say it all. Try. Try what you can. This time, just as then: don't be afraid of the new. If you don't try, you'll never get to the point that it'll clear up.
Everybody is experimenting
The consumers, the internet users, believe me: the marketers too, so you have no choice than to experiment with them. It'll make it clear what will do the trick. One to one, or social, marketing is proving its worth that much is clear. It's just a matter of finding the best 'how' and 'which'. In any case it is in some advertisers advantage that there's a crisis. The advertisers, who are cutting their marketing budgets now, can let the consumer experiment and step back and watch the whole thing until they feel financially more secure. It's a risk they might be willing to take. Cos them damn consumers don't know what loyalty is anymore anyway, so they might very well lose them anyhow.
But don't panick
There're still ways to get your message across. Even more ways and better ways for sure. Identify yourself. Show your commitment to society and green and responsible corporate dedication and all that. There's a large and ready group of consumers who are waiting to embrace you for that. Because it is quite clear by now: it is necessary to work socially responsible. And as the whole world is going 'social', why would you not make the best use of it? Meanwhile you'll be doing some good too. How rewarding!
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